First post - getting started | Vision

Revenue, as a startup owner, that is all you care about.

  • Get really good at delivering profitable leads to small businesses using paid ads → close first 1–2 clients FAST → scale process.

0. - Next Move

  1. Pick a niche and, not just “features”? niche fast, but also specific problem + specific industry
  2.  craft a killer first offer so your upcoming meeting (Vendasta demo) is focused on revenue
  3. Map a client-getting system first

1. - Vision

Start agency → niche down fast → systematize + delegate → spin off AI product when revenue stabilizes. This way you learn SMB pain points, validate demand with real clients, and fund product dev with agency profits.

2. - Three prong approach


2.1. - You want to speak in a language that they will hear

  • Generate leads in 30 days, drive x revenue

  • Versus - Digital marketing + custom application development


Two completely different tones

  • “Website that ranks and converts”
  • Without a defined niche (e.g., local service businesses, SaaS startups, med spas), your pitch will sound generic and harder to close.

2.2 - Productized entry point

  • Before selling big retainers, have one low-barrier, high-value entry point:
  • Website audit + SEO/ads plan ($250–500)
  • “Traffic + Conversion Audit” that naturally upsells to full services
  • Fast “fix” (speed optimization, local SEO, lead funnel setup)

2.3 - Lead generation system for my business. Ironically, most agencies forget to market themselves.

  • While you subcontract ads for clients, YOU need one channel for your own leads:
  • LinkedIn outreach (high-ROI for B2B)
  • Local networking (B2C SMBs)
  • Partnerships (web designers, accountants, biz brokers, IT firms)

3. Pre-sell vs. build Don’t overcommit on tech (Vendasta, white-label PPC, dashboards) until you’ve closed at least 1–2 paying clients. Use them as proof-of-concept to refine your process before scaling. 4. Positioning vs. execution You can absolutely subcontract PPC, but you need to OWN the strategy. If you let the subcontractor dictate it, you’re a pass-through vendor (low margin, no loyalty).


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