3 - Niche, and Ideal Customer Profile - ICP

Small to medium sized business

Rinse & Scale

  • 10 audits → 3+ convert to ongoing

  • Build case studies → niche into med spa/dental once system proven

Target Audience

  • Focus = new businesses (hungry, growth-minded, budget-conscious but want results)

  • Where to find them:

    • Startup networking events (Chambers, Meetup, HatchLab PDX, Built Oregon)

    • Local Facebook/LinkedIn entrepreneur groups

    • Business registries (fresh LLC filings in Oregon)

 One Sniper Channel

  • Choose one main channel (networking OR cold outreach OR referrals) → master it


Here’s a copy-and-paste friendly structured breakdown of what we’ve discussed for niche selection so far.

Niche Selection Criteria
To choose a niche that supports monthly recurring revenue and long-term authority, apply these filters:

  • High revenue potential

    • Clients are busy, already making strong revenue, and value time savings.

    • High-ticket services (ideally $1k+ profit per sale) so ROI is clear.

  • Decision-maker accessibility

    • Low gatekeeping; you can speak directly with the owner or key decision maker without excessive layers.

  • Low marketing competition

    • Few specialized agencies aggressively targeting them, making your offer stand out.

  • Local presence

    • Strong footprint in Portland and surrounding area so you can start locally before scaling.

  • Recurring service need

    • Businesses that benefit from continuous lead generation and can justify a monthly retainer.

Niche Testing Process
Before committing, validate market viability with a short testing phase:

  • Research pool size

    • Use Google Maps, Chamber of Commerce lists, and Facebook search to find total local business count.

  • Competitor scan

    • Check Facebook Ads Library and Google Ads to see how many are advertising.

    • Review SEO competition for relevant search terms.

  • Decision-maker reach test

    • Contact 5–10 businesses in each potential niche.

    • Note ease of reaching the owner and their receptiveness to marketing conversations.

  • Response & interest tracking

    • Log all outreach responses to compare interest levels between niches.

Example Niches Considered
High-ticket, measurable ROI, service-driven businesses:

  • Dentists (implants, cosmetic, aligners) — high value, competitive.

  • Audiology / hearing aid clinics — high value, low competition.

  • Specialty trades (luxury remodels, pools, high-end landscaping) — high value, accessible owners.

  • Specialty auto (restoration, customization) — moderate value, low competition, strong local passion base.

  • Private specialty medical (sleep apnea, TMJ, sports rehab) — high value, narrow competition.

Niche scorecard: 

Niche,High Revenue Potential,Decision-Maker Accessibility,Low Competition,Local Presence (Portland),Recurring Service Need,Total Score,Notes

Dentists (implants/cosmetic/aligners),5,3,2,4,5, ,High-ticket but competitive; gatekeepers common.

Audiology / Hearing Aid Clinics,5,4,4,4,5, ,High-ticket, low competition, owners accessible.

Specialty Trades (luxury remodels, pools, high-end landscaping),5,5,3,4,4, ,Accessible owners, seasonal factors in some trades.

Specialty Auto (restoration/customization),4,5,4,4,4, ,Passion-driven, low competition, smaller total market.

Private Specialty Medical (sleep apnea, TMJ, sports rehab),5,4,4,3,5, ,High-ticket, niche audience, low competition.


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